114. The Songwriter's MCC Prioritization Method – Focusing on What Matters

Welcome to Dear Songwriter, the podcast to help you confidently and consistently write and release your songs. In this episode, we're diving into something all too familiar for many songwriters: being stretched too thin. With the pressures of social media, content creation, and maintaining connections, it’s easy to lose focus on the main thing—writing your music.

Episode Highlights:

• Shiny Object Syndrome: We often feel pressured to follow every new trend, post daily on social media, or try new things in hopes of getting discovered. This can lead to burnout.
• My Solution: I introduce the MCC Prioritization Method, focusing on three areas: Music, Content, and Conversations. By honing in on these categories, you can focus your efforts and reduce overwhelm.

The MCC Prioritization Method:

1. Music:
   • My Struggle: I felt the need to constantly reinvent my sound, purchasing countless tools and feeling overwhelmed.
   • Solution: Stick to what works and improve. Build on the sound you're happy with, and focus on finishing your songs rather than chasing new ideas.
   • Next Steps:
     • Inventory your current skills and tools.
     • Create outcomes based on those tools.
     • Identify the next steps and new skills you'll need to grow.
2. Content:
   • My Struggle: I was posting across too many platforms and experimenting too much, which led to burnout.
   • Solution: Focus on content creation that feels natural to you, and choose one platform to start with.
   • Next Steps:
     • Pick a content type (writing, video, or audio).
     • Choose 1-2 platforms to focus on.
     • Determine a sustainable posting schedule.
3. Conversations:
   • My Struggle: I was engaging with too many people, from clients to collaborators, and it drained my energy.
   • Solution: Get clear on who you want to engage with and prioritize meaningful connections.
   • Next Steps:
     • Identify three groups of people you want to regularly engage with.
     • Set monthly conversation goals (e.g., reaching out to local artists).
     • Track your conversations to stay organized.

Call to Action:

• If you feel overwhelmed with your music journey, I’m here to help! Book a free Just Start Call to get clarity on your goals and create a personalized plan. Visit connorfrost.com/startcall to schedule a time.

Closing Thoughts:

When in doubt, refer to one of the MCC buckets—Music, Content, or Conversations. By focusing on these areas, you'll always have something to work on, and you'll never feel stuck. Take a step today and start building toward your songwriting goals.

Sincerely, Connor
Happy writing!

Episode Resources:

• Free Just Start Calls: connorfrost.com/startcall
• Join the Newsletter: connorfrost.com/vault

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